The offer · ninety days · nothing captured

Name your outcome. Name what it's worth. Name who decides.

Most of the way this work gets bought is backwards. You describe a problem, someone scopes a project against it, and you end up paying for the building rather than for the thing you actually wanted. Then the building finishes on time and the thing you wanted is still not true.

So here is the other way round. You name the outcome. You name what it is worth to you if it is solved. You name the person who decides whether it happened — not me. I say yes or no before I see anything, and if it is yes you get ninety days.

There is no partial credit and no do-over. Solved is solved when the person you named says so, and not solved costs you nothing.

Some outcomes get a no. That is the part that makes the yes worth anything, and you will hear it in the first conversation rather than the fourth.